Piccadilly Market: SPOTLIGHT on Superficial Sadie and a GIVEAWAY

Monday, May 28, 2012

SPOTLIGHT on Superficial Sadie and a GIVEAWAY

I want to introduce you to a brand new stallholder for the July 25th Market. Her name is Darcie and she is coming up with some fabulous creations for her label called Superficial Sadie.  We also have this gorgeous necklace as a giveaway to one lucky reader.




Tell us a little about yourself?

Well, I’m a Geelong girl who just loves accessories! Jewellery, bags, scarves – you name it I love it. And I am colour obsessed, you will never find me all in black. 

I live with my husband and our crazy labradoodle in East Geelong. I work full time (at The Gordon) and then race home to make my beads every night. No kids yet, maybe one day.

How did you come up with your business name?
I wanted something that would represent the jewellery. Let’s face it, we all love accessories and they’re even more fun when you don’t really need them! (Although many would argue that there is a fine line between ‘need’ and ‘want’!) The superficial thing is a bit tongue in cheek, but it’s a fun range and very colourful so I wanted something that would be fun & memorable.

Tell us how your product/range came about?
I’d been thinking about it for months, but in about December last year I was looking for a particular necklace – I wanted chunky, colourful and really bold, I had such a clear picture in my mind. I didn’t want mass produced, I wanted a one of a kind. There are so many wonderful jewellery designers out there, but I just couldn’t find exactly what I was looking for. I decided to have a go making it myself, and it all took off from there. Compliments from friends and lots of orders gave me the confidence I needed to start my little label! My family and friends have been a wonderful support.

How long have you been in business for? I only registered the business in February this year, but have been making jewellery on and off for myself for years. I have always dreamed of having my own little business, so it’s a bit of a dream come true really. VERY early days though! Facebook and Etsy only started in Feb/March too, so it’s all fairly new for me. I have managed to sell lots of pieces though through word of mouth referrals which has been really positive. My boss has been my best customer so far!

What inspires you? Everything! Colour is always an inspiration, in nature, in fashion – what my friends are wearing.. I have a lot of designs in my head that I want to make, and to be honest I’m not sure where the inspiration comes from. I do like following the trend forecasts, but certainly am not ruled by them. I like different things that stand out.

Have you always been ‘crafty’ or has it bloomed later in life? Yep, I’ve always been crafty – My lovely mum used to get around in some shocking home-made earrings in the 90s – she was a good sport. That’s unconditional love! My creative side probably hid for a while in my 20’s while I was at Uni and working a few jobs, but it was always going to come back. When I say working though, I mean in a jewellers, a handbag and accessory boutique and an op shop - I had lots of lovely things to look at and kept my accessory collection growing!

When you are not busy creating what do you love doing? I am a total foodie and LOVE cooking. Unfortunately that means eating too, so I wish I could add “going to the gym” to this list…. but that would be a lie! I am a magazine addict for sure. I am a home body so I love pottering at home and planning for our upcoming renovation. Of course – seeing friends and shopping are high on my list too. I just need more room for all my stuff…

What is something cool that most people wouldn’t know about you?
 Um, that’s a hard one! I am scared of flying. Not so cool. I didn’t learn to drive until I was 25 and out of home. Not cool either really. I got married in November! That’s cool!

If money was no object what would be your dream destination? I could get over my fear of flying if I could go to NYC first class! But I would also set myself up in the Henry Jones Art Hotel in Hobart and be quite happy! We were there for our honeymoon, and that place is seriously amazing.

What are you reading right now? I have a stack of about 5 books all half-finished that will probably never be read. I do always go back to the Bronze Horseman trilogy though. Sigh...
Sigh indeed!! one of my fave books also.

What is your favorite website(s) ? Oh wow – I am obsessed with so many, it’s hard to say! I get my daily dose of etsy and I love shopping on Freez, ASOS and Forever 21 for cheap colourful basics.. I love Pinterest, any home design blogs and I still check out Oncewed even though my wedding has been and gone – such beautiful pics and creative ideas. Denimblog is a fave too, and there are lots more, too many to mention here!

To go into the draw to win a Superficial Sadie's necklace, leave a comment below telling us what your dream destination would be if money were no object. Winner will be drawn at random on Friday 1st June at 7pm and announced here shortly after.

If you comment as anonymous, be sure to leave your name in the comments area.

Good Luck

23 comments:

Kerry said...

Darcie brings her sense of 'colour' and fun to her other, day job as well!

Reanne said...

If money were no object, I would head straight back to Darcie's place and buy one of everything!! And then wear my fab new pieces to Tahiti! :)

Anonymous said...

I would take hubby on a kid free holiday to Italy .... we had just met when I went there & its such a beautiful place to share and enjoy with the one you love ox Melinda

Joy Smithers said...

Well done ! Great to see an enterprising young lady doing something to advance herself in this day and age. Good luck with your venture, I hope all your dreams are fullfilled

a pocketfullofposesphotography said...

Really, really looking forward to seeing your necklaces in person in July!! They are my cuppa tea for sure!!!
I'd love to visit the Maldives for a complete zoned out relaxation holiday without children (sorry kids!!)

Anonymous said...

What gorgeous colours and an inspiring story too! If money were no object I would have to say I'd head to Paris. I'll have a think about whether I take the hubby or children! Jo A

Jo B said...

Ohhh, where to go. I think I'd follow Darcie across to New York also for tonnes and tonnes of shopping. I'd have to take Darcie as a personal stylist and shopper. Of course heavy sedation on the plane would take place for both of us!

Fiona L said...

Morocco... the colours of the spices and silks - reflected in Darcies bright jewellery.

Jessica L said...

If money were no object, I would head over to Portugal! Enjoy as much of the cuisine as possible and then load up colourful handmade goodies!

Diane O said...

If money were no object, I'd love to go to the Maldives to see them before they sink, and also to Borneo, Ethopia (as it's supposed to be amazing!), as well as the train ride through the Canadian rockies while stopping at Whistler to go skiing to see if it is actually as good as it's supposed to be! Too many places, just need more opportunities... :)

Ange Webber said...

Can't wait to see these at Julys market!
I would definitely take my husband and kids to DISNEYLAND!! Maybe I'd see Ryan Gosling, according to the gossip mags he goes there all the time.....oh, and I guess the kids would like to meet Mickey Mouse? Mmmmm, Ryan Gosling.....

moppysgirl said...

I would really really like to go to The Makery in Bath and attend some of their workshops. It looks so lovely and inspiring. In between lessons I could perhaps mollify the family by taking them to Legoland in Denmark, Neuschwanstein in Germany and a cheese tour in France! (You did say that money was no object, and they are all relatively close...) xx

Anonymous said...

I would go somewhere I could swan around in a hot camilla kaftan with a superficial sadie necklace...mmm maybe the south of France...

Anonymous said...

Easy, Brugge...canals, designer shopping, chocolate waffles, local mussels....what more could you want! Deb Boland

Anonymous said...

I'd go business class straight home in time for the jubilee celebrations! Cucumber sandwiches, Eton mess and pimms, perfect! If only.....
Julia O'Brien

Anonymous said...

Morocco has been on my wish list for such a long time so if money was no object, take me there!
Ash Shirley

Anonymous said...

Fantastic and lovely article!! The necklace is a wonderful vibrant colours which would look great with my wardrobe.
Louise Murphy

Anonymous said...

If money were no object I'd take hubby and kids on a year long trip around Australia - wearing my new fab necklace of course to remind me of home.
Laura Hunter

What Katy Did Next said...

Las Vegas and make my BF marry me in the little wedding chapel by Elvis!

Anonymous said...

I'd go to Switzerland to visit my family!
Michele Graul

Flo Rooke said...

If money were no object I would hire a private jet and my dream destination would be wherever Hugh jackman is in the world. Could happily follow that man anywhere!

Cheers,

Flo

Piccadilly Market said...

I 100% agree with you

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